Top Events of switzerland
Quality seal created for «Top Events of Switzerland»
Redesign of the logo
"Top Events of Switzerland" are eight world-famous events in the fields of culture and sports. Our longtime partner "White Turf" belongs to these outstanding Swiss events with the horse races on the frozen Lake St. Moritz. We participated in the pitch for the redesign of the logo and came in a close decision the second place.
The graphical integration of the old logo seemed to us to be problematic, as we had repeatedly found out from our own experience at White Turf. That's why we did not develop a logo, but a kind of quality seal that fits perfectly in all advertising materials. In addition, we have proposed new names with "Swiss Leading Events" and "Swiss World Class Events".